Continued from page 1... reaching your market - people frequenting sites in your market niche can find your site there, and no longer have to use search engines to find you. It's a more direct approach, and there's another benefit: where search engines change their ranking algorithms regularly which causes your position to fluctuate, a link on a high traffic site can stay posted for months or even years. If your site offers valuable content, it delivers real value to a linking site because it enhances what they offer to their visitors. That's why they want your link!